Ashley Wright

Vice President, Revenue Maximization

Ashley brings over 15 years of experience in the Canadian tourism and hospitality industry to Rocky Mountaineer. She began her career in sales roles at hotels such as Sandman and Group Germain, before moving to Pursuit Collection in 2012.

At Pursuit, Ashley grew in revenue management and maximization roles, with her most recent position being Director, Revenue Management. She provided strategic revenue management for 10 hotels, sightseeing and transportation services, and six attraction experiences located in the Banff and Jasper National parks.

Ashley’s strategic, focused approach and passion for data and analytics were critical during a time of high growth for Pursuit, and she looks forward to leading Rocky Mountaineer’s expansion plans. In her role as Vice President, Revenue Maximization, Ashley focuses on all aspects of maximizing revenue and profit, including pricing and distribution strategies, and is a key leader on the commercial team.